Join Brad in Breaking Bad reading and writing


The world’s greatest sport, combining endurance and frenzied action with zenlike focus and precision

Daily Habits

Hopefully Brad’s morning happenings will inspire you to create similar habits

Online Courses

Comprehensive multimedia educational experience to guide you to be your best!


Coming Soon

Primal Endurance

Do it right while you pursue ambitious peak performance goals


Expert interviews – excerpted from online courses

Raising the Bar

Broaden your perspective about fitness with the primal approach

Crazy Sheeet

Don’t try this stuff at home! Nor at Brad’s home…

Add Your Video to Brad's Hollywood Squares!
Not really, but if it's awesome, send a link... you never know